The pillars of successful communication
For the communication process to succeed, you must pay attention to the following seven pillars, which “Catlip and Center” have mentioned in their book Effective Public Relations, which are:
1: Credibility Credibility: Communication must begin in a climate of trust, this trust that arises from the source’s specialty, his desire to serve the public, and his ability to tackle the topic.
2: Context Context: The communication program must express the reality surrounding it, and be in line with the events taking place in society, and it must confirm the message and not deny it.
3: The content or the content The content: The message must carry a substance that matters to the future, be consistent with its value system, and express an interest of its own, that individuals follow the communication materials that give them the most benefit and satisfy them with certain desires, and this is the meaning of the phrase that says: The content defines the audience.
4: Clarity of clarity: The message must be formulated in easy phrases, and it means to the future what it means for the rules to communicate, as it is necessary to simplify the complex topics and present them in an attractive style, and that the sender guarantees the interpretation of each word in his message, and that the institution speak with one voice and not with several voices .
5: Continuity, consistency, continuity and consistency:
Communicating with a continuous process that never ends, and repetition is necessary to ensure a greater percentage of message exposure and perception as intended. Diversification of repetition is necessary to increase persuasive stimuli that are consistent with the conditions of women and groups.
6: Choosing the Right Way Channels: You must choose the method that the target audience trusts and interacts with, so each means of communication has its own different effect from the other.
The person in charge of communication should include the ability of the target audience to absorb the message, and take into account the least energy for him, including knowing his reading ability, habits, values, and limits of his knowledge …
# Funding # Marketing # Communication # Management # Communication # Measurement